Maternity Session Style Guide

The Basics

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Choose what YOU feel great in!  Start by choosing Mom's outfit and then plan the rest of the family around her.  Avoid matching clothes--i.e., kids matching each other or a parent.  Instead, choose clothing that coordinates.  It'll look much more natural on camera. 

I'm happy to be a sounding board for wardrobe consults-- text me some photos and we can talk it out, or better yet, just bring everything you like with you to your session and we will figure it out together! If all goes well, we can do more than one outfit. 

Where to Shop

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All of the gowns shown in this guide are available in the East Ivy Client Closet.  You're encouraged to schedule a time to stop by and try them on before your session.  


Pink Blush is my first stop for gorgeous, unique maternity gowns.  Beautiful designs and SO many choices!   Chickaboo specializes clothes for photo sessions and has a great maternity collection.  ASOS also has a fantastic maternity collection.  If you're thinking of renting, Mama Bump Rentals has tons and tons of choices.  

For the rest of the family, you can find beautiful, unique items at Zara / Zara Kids, Asos, and H&M.  

Mom's Outfit

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All hail the maxi dress!  They are comfortable, flattering, and always look beautiful in photographs. (Make sure to have a nude bra and seamless panties for underneath.)


If dresses aren't your thing, a fitted top that hugs your bump can also be gorgeous.  Elbow or wrist length sleeves are universally flattering, but if you love your arms, rock out with the sleeveless!

Husband's Outfit

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Your partner's clothes should complement yours and generally mirror your level of dressiness.  Kakhis and a white button down are always perfect- they're classic, photograph well, match just about everything, and can be dressed up or down.  Sweaters and henleys can be great, too.  Check to make sure everything fits your partner well before your session. 

Kids Clothes

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Size down for kids clothes.  Remember: coordinate, don't match.  Simple, classic clothing yields elegant, timeless portraits.  Avoid clothing with any characters, graphics, or words (including "big brother/sister" shirts).


Think about the whole picture, including shoes.   It's a great idea to lay everyone's outfits out together on a bed to see how the colors and textures will look together.  

Hair & Makeup

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Hair and makeup artistry is included in your session and takes place at the studio.  Make sure to be on time!  Come to your session with clean hair & face.  You're welcome to bring makeup with you if there's something specific you love.  Most clients opt for natural-looking makeup and loose waves. 

Finishing Details

white off shoulder maternity dress

underthings: a seamless bra & panties  will help everything look smooth and elegant.

manicures: both your hands, your husband's hands, and possibly your children's hands will be featured on your bump, so make sure everyone's nails are clean & looking fresh!

Make it Special

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Try thinking of your portrait session as a date night!  Since you'll be looking your best, you might enjoy  going out for  a fancy dessert after we wrap up.  Celebrate and enjoy this time. 


You'll look back at your maternity photos and remember what a wonderful day it was.